A website for a medical practice, dental practice or other healthcare professional is an invaluable tool that can enhance your professional image, increase office efficiency, educate patients and attract new patients to a practice.
A website can save the office staff time by providing information to patients and answering routine questions that would otherwise have to be answered over the phone. When your practice closes for the day, your website continues to work by providing support, clinic details and critical information needed by patients, referring doctors and potential clients.
Typically a website for a medical practice will
A website can enhance the professional image of your practice. By including staff biographies and details of their experience and qualifications, a website can differentiate your practice from other similar practices and give both patients and referring doctors confidence in their choice of practitioner. The use of images or even audio or video can emphasise the nature of your practice, for example your state of the art technology or your caring, compassionate nature. Prospective employees may visit your website to find out more about the practice before applying for a vacant position and a good website can attract more applicants to a position.
In this electronic age many patients research their symptoms online before visiting their health professional. By providing reliable information on your website regarding conditions and treatment options, you can help educate patients and guide them to accurate sources of medical information and trustworthy support organisations. This in turn can save you time and improve physician-patient interaction.
A website needn't be static but can evolve and adapt to the needs of your practice. Staff members' biographies can be updated, new staff can be added or forms and other details can be modified as the need arises.
In 2008-09, 72% of Australian households had home Internet access*. People research all types of services on the Internet and medical professionals are no exception. By having an Internet presence you can enhance your professional image, save your practice time and money, and provide a better experience for your patients. NetSavvy understand the needs of the medical profession and can build a website that will benefit your practice.
*Australian Bureau of Statistics, Household Use of Information Technology, 2008-9